Generative Filmmaking & Production 2.0 is a production-tested methodology for directing AI video models within real cinematic workflows. This document presents the complete framework developed during the production of LUMIVEX , a fully directed generative pharmaceutical spec commercial and the first artifact in the Aevara cinematic universe. The paper outlines: The Executive Producer Model The Still-First Compositing Pipeline Multi-scene character continuity strategies The Reference Frame Formula Modular compositing and motion control workflows This is not theory. It is the production record. DOI: 10.5281/zenodo.19151018 **GENERATIVE FILMMAKING & PRODUCTION 2.0** **A Director's Methodology for Controlling AI Cinema** **AUTHOR** Robert Valdes Professional Filmmaker & Executive Producer | Monterey Photography Studios ORCID: https://orcid.org/0009-0003-5995-2380 DOI: 10.5281/zenodo.19151018 20...